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| »Marketing
Strategies »Our
Mission |
| Putting your business up front. |
Front
Line Design offers web applications development, graphic
design and marketing solutions.
We specialize in servicing the needs of this types of companies, organizations
and industries: |
- Oil Industry
- Tourism
- Natural Resource
- Education
- Retail
- Government
- Contractors
- Manufacturing
|
| The Dream - Front Line Design |
10 Years!
Front Line Design was founded in 1995 by owner Chad Fraser.
His dream was to offer the complete marketing package for
his clients. The "complete marketing package" is much more
involved than just a few years ago. It includes many new
arenas, the global market place being the most prevalent.
Many companies today can reach these global markets because
of the world wide web. |
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| Steps Towards Effective Marketing
by Front Line Design |
| The following is just a sample of the services offered
by Front Line Design that fulfills the complete marketing
package: |
STEP 1 - Understand your target
audience
The complete marketing package is not "key-holed" into the use of traditional
marketing tools like the yellow pages, brochures, corporate identity, etc., but
how you effectively manage your company, staff, and most importantly your client/customer
base. The most important information for a business that sells a product or service
is the consideration and research of their target audience.
The world wide web
has changed this target audience because it spans several differences in demographics.
If a company
chooses to utilize the web as a selling tool they can expect
to reach beyond a local or regional audience. The world wide
web has also changed the context in which we utilize the
traditional media. Just ask yourself, how many times do you
see the "www" or email address added to printed
media.
Now more that ever the web is becoming the tool businesses
turn to for what they need whether it be products, services
or simply information. If targeting your clients and utilizing
the world wide web is what your business wants than Front
Line Design is the solutions provider for you. |
STEP 2 - Design "Solutions" R.O.I.
Front Line Design is not a desktop publishing service but a design company. This
means your company will be presented professionally and accurately with an
excellent R.O.I. The use of latest design styles and current design elements
will be utilized. There are many so called "web designers" or office
staff that claim they can design you a brochure etc... But they cannot accurate
and professionally market your business if they have not had several years
of education and experience in printing or graphic/web design. Design in general
is an art form and the training and skills required to become a Graphic Designer/Web
Designer takes years to master. |
Chad Fraser
has over ten years of Graphic/Web Design
experience holds several certifications in Graphics/Web Design
and is a graduate of Kwantlen University, Richmond B.C. Canada. |
STEP 3 - Developing the Companies
Marketing Plan
In order to utilize the research of your target audience and the use of quality
design you must have a strong marketing plan. It would be best to have a marketing
plan that spanned over several years. Unfortunately, many businesses do not have
the resources, vision, or do not find it necessary.
Front Line Design specializes
in focusing on your companies "vision". We can utilize your resources
and develop an effective marketing plan that will meet and exceed your companies
marketing objectives. We can implement internal and external strategies. We
will custom design an effective plan based on your companies budget. |
| Many businesses have expressed there satisfaction
with Front Line Design. These references are available
upon request for any company that wishes to use us for
their marketing needs. Contact
us today. |
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| Mission Statement |
| Front Line Design offers "solutions". Our services
are designed to enhance your online presence on the world
wide web so that you can promote a favorable image and
prosper from the many opportunities available for your
business or organization. Front Line Design strives to
put your business up front through effective and affordable
marketing solutions. Front Line Design will continue to
recognize the value of promoting local and regional businesses.
Regional Economic Development considerations will always
be implemented into our client's marketing strategies. |
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